Your information. Handled thoughtfully.
This Privacy Policy explains how brightivores™ may collect, use, disclose, retain, and protect personal information when you visit brightivores.com, place an order, contact us, or otherwise interact with our online store.
Store operator: brightivores™ is owned and operated by Shanghai Zhenggongying Network Technology Co., Ltd. This Privacy Policy applies to information handled in connection with the brightivores™ online store.
Information needed to serve you
This may include contact details, order information, website activity, account information, and communications you choose to send us.
Orders, support & store operation
Information may be used to process purchases, deliver orders, provide support, improve the store, prevent fraud, and meet legal obligations.
Privacy rights may depend on where you live
Depending on applicable law, you may have rights relating to access, correction, deletion, portability, consent, or certain advertising uses.
Clear information. Practical safeguards. Respect for your choices.
Running an online store requires certain information to process orders, communicate with customers, operate checkout, deliver products, prevent misuse, and improve the shopping experience.
Our goal is to use personal information for legitimate store, customer-service, operational, security, marketing, and legal purposes while respecting the rights and choices available to customers under applicable law.
Information We May Collect
Depending on how you interact with our store, we may collect or process categories of personal information such as:
- Contact information, such as your name, email address, telephone number where provided, billing address, and shipping address.
- Order and transaction information, including order numbers, products purchased, quantities, order value, shipping information, transaction status, returns, and refunds.
- Account information if you choose to create or use a customer account.
- Communications and information you provide when contacting customer support.
- Device and website-usage information, such as browser type, device type, IP address, cookie identifiers, pages viewed, interactions, and similar technical information.
- Payment-related information required by Shopify and applicable payment providers to authorize and process transactions.
Payment information: Complete payment-card details are processed through the applicable checkout and payment systems. Please never send full card numbers, security codes, or online banking passwords to our customer-support email.
How Information Is Collected
Personal information may be collected:
- Directly from you when you place an order, create an account, contact us, submit a form, or otherwise provide information.
- Automatically through cookies, pixels, logs, analytics tools, and similar technologies when you use our website.
- From Shopify, payment providers, shipping carriers, fulfillment partners, and other providers involved in completing a transaction.
- From advertising, analytics, or marketing services where such services are enabled and permitted.
Why We Use Personal Information
Personal information may be used to:
- Process, verify, fulfill, and deliver orders.
- Send order confirmations, shipment notices, service messages, and tracking information.
- Provide customer service and respond to inquiries.
- Review returns, refunds, disputes, payment questions, and delivery issues.
- Detect, investigate, and help prevent fraud, misuse, security incidents, or unauthorized activity.
- Operate, maintain, troubleshoot, analyze, and improve our website and shopping experience.
- Personalize content or provide marketing communications where permitted.
- Meet applicable legal, regulatory, accounting, tax, recordkeeping, and compliance obligations.
- Establish, exercise, or defend legal claims where necessary.
Cookies & Similar Technologies
brightivores.com and services supporting our store may use cookies, pixels, local storage, logs, and similar technologies to operate website functionality, shopping carts, checkout, customer preferences, analytics, security, fraud prevention, and advertising where enabled.
Your browser, device, or available privacy controls may allow you to restrict, remove, or manage certain cookies. Some cookies are necessary for essential store functions and disabling them may affect account, cart, checkout, or website functionality.
Service Providers & Disclosure
Personal information may be disclosed to service providers where reasonably necessary to operate our store, complete transactions, provide requested services, protect the business, or meet legal obligations.
- Shopify and other e-commerce technology providers.
- Payment processors, banks, and financial service providers.
- Shipping carriers, warehouses, logistics, and fulfillment partners.
- Customer-service and communication providers.
- Hosting, website-security, fraud-prevention, analytics, and technical providers.
- Advertising and marketing providers where such services are enabled and permitted.
- Professional advisers, auditors, insurers, or business service providers where reasonably necessary.
- Government, regulatory, judicial, or law-enforcement authorities where disclosure is required or permitted by applicable law.
Information may also be disclosed in connection with a merger, acquisition, financing, sale, restructuring, or transfer of all or part of the business, subject to applicable requirements.
Sale, Sharing & Targeted Advertising
We do not disclose personal information to unrelated third parties simply for their independent use without an appropriate business or legal basis.
Depending on the technologies enabled on our store, certain advertising-related disclosures may be treated as a “sale,” “sharing,” targeted advertising, or similar activity under some privacy laws, even when no money is exchanged.
Where required by applicable law, eligible users may exercise available choices through applicable website privacy controls or by contacting us.
Shopify
Our online store uses Shopify's e-commerce infrastructure. Information necessary to operate the store, provide checkout, process transactions, manage orders, and support related services may therefore be processed by Shopify and applicable service providers in accordance with their respective privacy practices and legal obligations.
Data Retention
Personal information may be retained for as long as reasonably necessary for transactions, order administration, customer support, accounting, taxation, fraud prevention, dispute resolution, enforcement of agreements, business records, and applicable legal or regulatory obligations.
Retention periods may vary depending on the type of information, the reason it was collected, operational requirements, and applicable law.
Your Privacy Rights
Depending on your place of residence and applicable law, you may have certain rights concerning your personal information.
- Request access to certain personal information we maintain about you.
- Request correction of inaccurate personal information.
- Request deletion of certain personal information.
- Request a portable copy of certain information, where applicable.
- Object to or opt out of certain sales, sharing, targeted advertising, or profiling activities where applicable.
- Withdraw consent where processing is based on consent and withdrawal is permitted.
- Appeal certain decisions concerning a privacy request where applicable law provides such a right.
- Exercise applicable privacy rights without unlawful discrimination or retaliation.
These rights may be subject to legal exceptions, limitations, verification requirements, and other conditions under applicable law.
You may have choices about your information.
Privacy rights differ by jurisdiction. If you wish to exercise a right available to you, contact us using the privacy contact information below and clearly describe the request.
We may need to verify your identity or request additional information before completing a request. Where legally permitted, an authorized agent may submit certain requests on your behalf, subject to verification requirements.
Submitting a Privacy Request
To submit a privacy-related request, email service@brightivores.com and use “Privacy Request” as the subject line.
Please describe your request and provide enough information for us to identify the relevant customer account, order, or transaction.
For your security, do not send complete payment card numbers, banking passwords, card security codes, or other sensitive financial credentials by email.
Marketing Communications
If you choose to receive promotional emails, you may unsubscribe using the unsubscribe option included in those communications or by contacting us.
Even after opting out of promotional messages, we may continue sending transactional or service-related communications concerning purchases, payments, shipments, returns, refunds, security, or customer-support matters where appropriate.
Information Security
We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, alteration, disclosure, misuse, or loss.
No method of transmission over the internet or method of electronic storage can be guaranteed to be completely secure. Customers should also protect account credentials and notify us if they suspect unauthorized account or order activity.
Children's Privacy
Our store is intended for general consumer shopping and is not directed specifically to children.
We do not knowingly seek to collect personal information from children in violation of applicable law. If you believe a child has improperly provided personal information, please contact us so the matter can be reviewed.
International Processing
Because brightivores™ and service providers supporting our store may operate internationally, personal information may be processed or stored in jurisdictions different from the location from which you access our website.
Where required, international processing or transfer of personal information will be handled subject to applicable legal requirements and safeguards.
Third-Party Services & Links
Our website may contain links to or rely on third-party websites, platforms, applications, payment services, shipping services, or other providers.
Their collection, processing, and handling of information are governed by their own privacy notices, terms, and practices. We encourage customers to review applicable third-party privacy information before submitting personal information directly to those services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices, service providers, operational needs, or applicable legal requirements.
The current version will be posted on this page with an updated revision date. Where appropriate or legally required, additional notice may also be provided.
Privacy Contact
For questions about this Privacy Policy, the handling of personal information, or an available privacy right, contact:
service@brightivores.com
When submitting a privacy-rights request, please use “Privacy Request” in the email subject line.
Have a privacy question?
Contact brightivores™ at service@brightivores.com and use “Privacy Request” as your email subject. Please include enough information for us to understand and review your request.
Business Information
The information below identifies the legal entity responsible for operating the brightivores™ online store.
Thoughtful shopping includes thoughtful handling of information.
If you have questions about how personal information is handled in connection with brightivores™, our customer-care team is available to help.